With Reference to specific examples of stars and films, discuss the role of the star within the marketing of a new release film.
Not ever recognizable actor in a film is a star, not every actor that is promoted by Hollywood or the British film industry becomes a star, and stars are not always the most talented people in the film. It is these unpredictable elements which makes the 'meaning' of a star so interesting. A 'star' within a marketing and production of film is a vital point to consider when making a film in which you wish to be a success. A star simply isn't a 'mere' actor, the film star is used as a way to draw in immense amount of money for the box head when releasing a film. This can also be specified as a 'promotional tool'; the contemporary life style of a star actor isn't hidden and his recent activity's are up to date. The idea of living inside a fantasy of correlative film information and the actual reality of the money that they make and the difference between their life styles have to be clear to the audience. The audience are targeted to have personal opinions and understatements of the 'star' of the film but the role of the star for the marketing is to make sure that they stand out no matter who the audience is; and its their job to intrigue the audience to the up most with that specific character and show that the audience have a economical acknowledge of how important the actor is. For example, in 2007 when 'I am Legend' came out it was opened to the larger box-office expecting to bring a lot of money, this idea was also reinforce with the 'star' actor Will Smith. The budget for the actual making of the film was $150,000,000 and it was released on the 14th of December 2007 around Christmas. The film especially with promoting the 'star' Will Smith in their front cover poster certainly give the instinct that the idea would be better and meet or surpass the requirement and Will Smith's promotion is a immense part of the profit brought in. In total the film made $585,349,010.
The press media and forefront will help to create such a big image for the 'star' and make them stand out, the distribution of all sorts to make a broad field of audiences who have any interest of the genre style films know about what's going on and the promotion and of the 'star' will have dominance through out all sorts of distribution for their audiences (Newspapers, blogs, news,internet etc..).
The other actor's,the narrative,trailers and teasers will obviously be released. How its released and the fanatical amount of people who will make the image of the star' doesn't just depend on the film makers and editors or even the producers who make the quality of the film exemplary; but in fact the public themselves who talk about the film and the 'star' and who make the image of the entire project for the blockbusters whether its a massive released or not make the image of the 'star' looking bigger.
The 'star' can in many cases be a symbol of hope,dreams and aspiration. People don't just go the the cinema for enjoyment, those who want to gain some sort of knowledge from it and maybe just want to view the film because the 'star' intrigues them in a particular way. This correlation can be linked to their actual own life styles, did the producers of this films create a specific understanding for the 'star', a specific role to emotional grab the readers attention span? Does the 'star' display the convention of all the audiences ambitions, hopes,dreams and desires? These examples can also be illustrates through Will Smith's actor. Robert Neville, a strong man, dependent on will and determination to bring good and try save everyone, a symbol of hope and physical/mental strength. The 'star' Will Smith is a strong iconic symbol for the audiences who want to aspire to be just like him and this symbol of heroes is a example of how the marketing release portray their content and it is a example of the profit that they take from these 'stars'.
Not ever recognizable actor in a film is a star, not every actor that is promoted by Hollywood or the British film industry becomes a star, and stars are not always the most talented people in the film. It is these unpredictable elements which makes the 'meaning' of a star so interesting. A 'star' within a marketing and production of film is a vital point to consider when making a film in which you wish to be a success. A star simply isn't a 'mere' actor, the film star is used as a way to draw in immense amount of money for the box head when releasing a film. This can also be specified as a 'promotional tool'; the contemporary life style of a star actor isn't hidden and his recent activity's are up to date. The idea of living inside a fantasy of correlative film information and the actual reality of the money that they make and the difference between their life styles have to be clear to the audience. The audience are targeted to have personal opinions and understatements of the 'star' of the film but the role of the star for the marketing is to make sure that they stand out no matter who the audience is; and its their job to intrigue the audience to the up most with that specific character and show that the audience have a economical acknowledge of how important the actor is. For example, in 2007 when 'I am Legend' came out it was opened to the larger box-office expecting to bring a lot of money, this idea was also reinforce with the 'star' actor Will Smith. The budget for the actual making of the film was $150,000,000 and it was released on the 14th of December 2007 around Christmas. The film especially with promoting the 'star' Will Smith in their front cover poster certainly give the instinct that the idea would be better and meet or surpass the requirement and Will Smith's promotion is a immense part of the profit brought in. In total the film made $585,349,010.
The press media and forefront will help to create such a big image for the 'star' and make them stand out, the distribution of all sorts to make a broad field of audiences who have any interest of the genre style films know about what's going on and the promotion and of the 'star' will have dominance through out all sorts of distribution for their audiences (Newspapers, blogs, news,internet etc..).
The other actor's,the narrative,trailers and teasers will obviously be released. How its released and the fanatical amount of people who will make the image of the star' doesn't just depend on the film makers and editors or even the producers who make the quality of the film exemplary; but in fact the public themselves who talk about the film and the 'star' and who make the image of the entire project for the blockbusters whether its a massive released or not make the image of the 'star' looking bigger.
The 'star' can in many cases be a symbol of hope,dreams and aspiration. People don't just go the the cinema for enjoyment, those who want to gain some sort of knowledge from it and maybe just want to view the film because the 'star' intrigues them in a particular way. This correlation can be linked to their actual own life styles, did the producers of this films create a specific understanding for the 'star', a specific role to emotional grab the readers attention span? Does the 'star' display the convention of all the audiences ambitions, hopes,dreams and desires? These examples can also be illustrates through Will Smith's actor. Robert Neville, a strong man, dependent on will and determination to bring good and try save everyone, a symbol of hope and physical/mental strength. The 'star' Will Smith is a strong iconic symbol for the audiences who want to aspire to be just like him and this symbol of heroes is a example of how the marketing release portray their content and it is a example of the profit that they take from these 'stars'.
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